Updating and revising an easy-to-understand financial literacy brochure
In 2015, the Burmese government began implementing a Financial Sector Roadmap, with financial literacy as a core component. In this context, the Burmese government asked the Livelihoods and Food Security Trust Fund (LIFT) (managed by the United Nations Office for Project Services) to fund the production and design of a financial literacy booklet for the country, with a particular focus on low-income households in rural areas. In 2016, LIFT contracted IPC to prepare the booklet, which contained six different illustrated and interactive sections on savings, loans, financial services providers and budgeting.
The success of the initial booklet led to a request for IPC to update the booklet, adding and including basic knowledge on maternal nutrition. IPC conducted extensive workshops at the field level, along with external stakeholder meetings, to understand how the original booklet was being used and what might be done to further improve it. After in-depth field testing in five Burmese states, the booklet was further refined and ultimately provided to LIFT for distribution throughout rural Myanmar.